The goodness inside
Embracing a commitment to real food, the updated brand identity dials up Gerber’s use of premium ingredients photographed in true-to-life perfect imperfection. Empathizing with the challenge of shopping for baby, the packaging design provides clear navigation, stage milestones and simplified information for on-shelf presence. A conversational voice offers support on-pack, connecting good food to good feelings.
We live in the real world, not Pinterest
Made for baby
Moms know that real life is joyful and messy all at once, we captured the beauty of real food—delicious, not artificially perfect.