Condra Design

Alaska Airlines

For more than 80 years, Alaska has built a loyal following in the Pacific Northwest by combining award-winning performance and caring customer service. Yet, in today’s world of relentless industry competition and price-driven decision making, Alaska needed to extend brand awareness, increase relevance and give flyers more reason to choose Alaska.

Give local love a national stage

Give local love a national stage

We held true to Alaska’s heritage while modernizing it for the next generation. An evolved look and feel was applied across all touch points of the brand journey, from airport signage to seatback collateral, scarves and ties to credit cards, all setting the stage to boldly step forward and merg with Virgin America to become the fifth largest domestic carrier.