Tuesday

Mattress Mixer logo

Fundraiser to buy beds for a local shelter.

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Westside Atlanta logo

Proposed branding.

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Atlanta Motor Speedway logo


An updated logo for local track.

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McKenney's Cycle of Services logo

Cycle of Services series to show seven categories of their business.

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Gas South logo

Green mark for company

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The Joy of Hockey logo

A logo for a pitched campaign for the Atlanta Thrashers.

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Energy Matters logo

Green mark for Cobb Energy.

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Thursday

rebranding of Bally Total Fitness

LinkOur team tackled the complete rebranding of Bally Total Fitness. The eleven-week proposal is in a hand-bound book covered in a yoga mat and strap, presenting a new vision of a healthier, more efficient way of working out. Download a complete pdf.

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rethinking the workout: Bally Total Fitness

Our rebranding introduces a new way of thinking. Gone are the confusing contracts and guilt tactics that have plagued Bally in the past. This is a gym that cares as much about your health and the environment as it does its bottom line. Download a complete pdf.

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Urban Timber branding

This conceptual business goes into old buildings marked for demolition, reclaims the wood, and then remills it for other use.

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Urban Timber logo

A company that specializes in reclaiming wood.

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Power Blue energy promotion


The power of the ocean can be harnessed by a simple buoy system. Each bottle contains copy answering different FAQs.

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TREAD logo

Water polo publication masthead.

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Slack Jack laundry and dry cleaners

Clothing care for the lazy.

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Slack Jack letterhead system

Slack Jack welcome kit

Includes a cooler, hammock, koozies, and flip-flops.

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Slack Jack logo

Laundry and dry cleaning for the lazy.

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