rebranding of Bally Total Fitness

Our team tackled the complete rebranding of Bally Total Fitness. The eleven-week proposal is in a hand-bound book covered in a yoga mat and strap, presenting a new vision of a healthier, more efficient way of working out. Download a complete pdf.

rethinking the workout: Bally Total Fitness

Our rebranding introduces a new way of thinking. Gone are the confusing contracts and guilt tactics that have plagued Bally in the past. This is a gym that cares as much about your health and the environment as it does its bottom line. Download a complete pdf.